The Middle East Strategic Communication Conference is a platform for organizations to discuss challenges and opportunities in emerging forms of communication, as well as evolving strategies to keep their audiences better informed. Strategic communication is crucial for organizations to engage with their external audiences, as it links the organization’s mission and goals to their realization. The conference will cover several areas of communication, including modern media strategies, institutional communication, public relations, electronic media strategies, and more.
The Middle East Conferences for Strategic Communications (MESTEC) have been held annually by the Council of Arab International Relations (CARINTER), a charity registered in England & Wales under No. 112430, since 2005. They are supervised by the Arab Association for Press and Media and organized by the Gulf Center for Strategic Communication (GSC).
The Gulf Center for Strategic Communication (GSC) is an international training center affiliated with the Council of Arab International Relations (CARINTER). It is one of the few Arab centers specializing in strategic communication, including media, public relations, and communication.
CARINTER is a charity registered with the Charity Commission in England and Wales since 2005 under No. 1112403. It promotes greater understanding and dialogue between Arab people and other nations of the world.
The conference opens with the announcement of the annual awards for Gulf and Arab journalism and media professionals. These awards recognize individuals and organizations that have played a significant role in expressing Arab identity and unity and have developed innovative methods in media, public relations, and communication.
The conference will feature six sessions spread over two days, with three sessions each day. The session schedule is as follows:
This event is ideal for corporate professionals who are interested in keeping up-to-date with the latest media trends and strategies, as well as for those who wish to learn more about media and advertising in the Arab world. They can also benefit from the networking opportunities available at the event to make valuable business connections.
As the media plays a crucial role in shaping public perception, government organizations will benefit from attending the event to learn more about effective communication strategies and how to build positive relationships with the media. This knowledge can ultimately help them in their mission to better serve the public.
Media professionals, including journalists, reporters, editors, and producers, will find this event particularly useful as it provides a platform to learn about new trends and technologies in the industry, as well as to meet and connect with other professionals.
Advertising companies and other media-related businesses will benefit from attending the event, as it offers an opportunity to showcase their products and services to a targeted audience. They can also gain insights into the latest industry trends and challenges.
The event will be of particular interest to those working in academic media centers, including researchers, educators, and students. They can attend the sessions to gain insights into the latest research and trends in media and communication, as well as to network with industry professionals.
Participants within the Sultanate: $1,000 USD, which includes certificates of attendance stamped by the Arab Association for Press and Media (ARAPRESS) along with the seal of the Gulf Center for Strategic Communications (GSC).
Participants outside the Sultanate: $1,600 USD, which includes certificates of attendance stamped by the Arab Press and Media Association (ARAPRESS) along with the seal of the Gulf Center for 12th Strategic Communications (GSC).
In addition to the registration fee, all participants (except for those with free seats allocated to sponsors) can submit a working or research paper along with a certificate of acceptance from the Arab Press.
We welcome sponsorships from Omani bodies, companies, institutions, and entities within the Sultanate of Oman. Institutions outside of the Sultanate can communicate with the conference management to discuss potential sponsorship opportunities.
Muscat Media Group SAOC was founded in 1975 by the late Essa bin Mohammed Al Zedjali with the weekly newspaper, the Times of Oman. Despite the decline in print media, the Times of Oman, the oldest and largest English daily newspaper in Oman, continues to cater to readers and has won numerous awards for its editorial stance and reliable news presentation. As the media gateway to Oman, MMG serves a growing audience with its strong brands in print, digital, video, and FM radio.
The 12th Middle East Strategic Communication Conference, organized by MMG, will bring together regional media players to formulate the best media practices and improve communication methods with input from the industry's specialists.
Nexus Novel Advertising (NNA) is Oman's premier full-service advertising agency, seamlessly blending creativity with technology to create impactful connections with people. Our talented team of strategists, analysts, tech experts, designers, storytellers, and producers utilizes various marketing channels to deliver results for our clients. As the gateway between brands and consumers, NNA offers fresh ideas and innovative methods to market brands effectively. NNA is proud to organize the 12th Middle East Strategic Communication Conference, bringing together stakeholders from media, public relations, broadcast media, and institutional communication to share their expertise and insights.
